Onboarding Matters: How to Welcome Customers so They Stick Around

September 21, 2021

Today I bring you Donna Weber, to talk about the importance of onboarding new customers into your organization

Donna Weber
Donna Weber

Donna Weber

Donna Weber is the world’s leading expert in customer onboarding. For more than two decades, she’s helped high-growth startups and established enterprises create customers for life. 

As a recognized thought leader, influencer, strategist, advisor, author, and speaker Donna gets to the heart of Customer Success. 

She is passionate about helping customers reach their goals because when your customers win, you win. 

It’s that simple. 

High growth companies hire Donna to increase customer retention and lifetime value, decrease time to customer first value, reduce implementation time and costs, boost product adoption and usage, and scale Customer Success organizations. 

Prior to founding her boutique consulting firm in 2016, Donna worked at several startups, where she built Customer Success and Customer Education programs and organizations from scratch. 

Book: Onboarding Matters

Her new book is Onboarding Matters: How Successful Companies Transform New Customers Into Loyal Champions

When she’s not orchestrating customer onboarding, you will find her outside, hiking or cycling the hills of the San Francisco Bay Area or kayaking the waters of California and beyond. 

Donna lives in Palo Alto, California, with her husband, Ed. Donna is a graduate of the University of California at San Diego. 


Links mentioned in this episode

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