Cesar invites Farnoosh Brock back to the podcast today to talk about developing a serving mindset. This is the topic of her new book: The Serving Mindset: Stop Selling and Grow Your Business. Though primarily directed towards entrepreneurs, I found that this book has valuable lessons for Project Managers, or anyone who needs to inspire others to take action.
The Serving Mindset
From Amazon: Targeted to business owners and entrepreneurs who are very good at what they do but feel guilt and shame around selling and sales and therefore limit their own success and overall possibilities, The Serving Mindset: Stop Selling and Grow Your Business positions selling as serving and takes readers through the process of why and how to acquire this “serving mindset” and put it into practice.
For readers who hate sales, The Serving Mindset will help you diagnose the source of the issue, understand how your mindset affects your sales directly, and discover a fresh approach to selling as serving―an essential lesson for enabling any business to explore maximum levels of prosperity.
Using case studies as well as the experience of the author and that of her professional-coaching clients, The Serving Mindset is sure to change how readers view selling, serving, and growing. The powerful insights and applications in this book are game-changers for every business owner and entrepreneur who wants to attract and secure ideal customers and premium clients while maintaining integrity to his or her own core values.
Farnoosh Brock went from electrical engineer and rising leader at a Fortune 100 to business coach, entrepreneur and CEO of her company, which she runs today with her husband. In her coaching work, she shows business owners, professionals, entrepreneurs and leaders to choose serving over selling in order to build deep trust with their customers and profitable sustainable businesses for their employees and the future. In addition to her latest book, The Serving Mindset: Stop Selling and Grow Your Business (2018), she is the creator of Crack the Code to Get Promoted, an advancement leadership course for corporate professionals as well as the author of The Healthy Juicer’s Bible (2013), The Healthy Smoothie Bible (2014), and The Big Book of Healing Drinks (2019). Find out more at www.farnooshbrock.com.
In this episode we talk about
- The importance of a serving mindset
- Actionable steps to developing a serving mindset
- Words/phrases one can use to demonstrate a serving mindset
- Where do we draw the line so people don’t take advantage of us?
Click the “play” button above to listen, and leave a comment below if you’d like to join in the conversation.
To buy the book, please click here.